Optim Project Management appointed for Primark fit-out in Shopping City Sibiu

Optim Project Management has been appointed by NEPI Rockcastle to manage the fit-out of a new retail space at Shopping City Sibiu, where Primark will soon open its doors.
The new store will span approximately 3,000 square metres, adding a major international name to Sibiu’s retail landscape and further strengthening the destination’s appeal. While the shell & core works are already in place, this is the stage where a space becomes a store. Where structure turns into experience. That transformation is now underway.

From empty space to operational store
Optim Project Management is currently coordinating the full fit-out process on site, ensuring that design intent, technical execution and programme all move in sync.
The scope of services includes Project Management, Tender Management, Design Management, Tenant Coordination, Health & Safety Coordination and Site Inspection.
Every detail matters at this stage, because in retail, there is no soft opening for construction.

Built on experience, delivered with precision
Retail fit-out is a discipline of its own. Fast-paced, highly detailed and unforgiving when it comes to deadlines.
Optim Project Management brings proven experience in delivering retail environments, working alongside international tenants and developers to translate brand requirements into fully operational spaces. It is not just about managing works. It is about aligning people, processes and expectations, so that everything comes together exactly when it should.

A trusted partnership
This project continues the long-standing collaboration between Optim Project Management and NEPI Rockcastle, the leading owner, developer and administrator of shopping centres in eight Central and Eastern European countries. Over time, this partnership has been built on consistency, reliability and the ability to deliver, project after project, site after site.

Proven experience with Primark in Romania
This is the second Primark store delivered by Optim Project Management in Romania.
The first was completed in 2022 at ParkLake Shopping Center in Bucharest, for Sonae Sierra, where Optim provided a full scope of services, including General Design and Permitting, Project Management, Cost Management, Site Inspection and Health & Safety Coordination.
That project set a strong reference point in terms of coordination, delivery and alignment with brand standards, experience that is now being carried forward into Sibiu.

Ready for day one
The objective is simple: to deliver a space that is not just finished, but ready. Ready for staff, ready for customers, ready to perform from day one.
At Optim Project Management, that is what delivery means.