Optim Project Management designs and delivers the first Action store in Romania

Action, the international non-food discounter, has opened its first store in Romania in Pitesti’s Supernova Shopping Center. Optim Project Management was responsible for the general design, permitting and technical assistance during the fit-out of this milestone project.

The new Action store covers over 840 square metres, offering Romanian customers access to Action’s wide range of products in a modern and efficient retail space.

Optim Project Management coordinated the full design scope, from architecture and structure to MEP installations, fire safety and sustainability features. The company adapted Action’s international retail format to Romanian standards, ensuring the store’s layout, technical systems and customer areas were efficient and compliant with local regulations.

The team also managed the permitting process, working with local authorities to secure all approvals on schedule. During the construction works, Optim provided on-site technical support to ensure that the design was correctly implemented and the project was delivered on time.

“Opening the first store of a retailer in a new country is a complex process,” said Mihai Comnodean, Design Team Lead at Optim Project Management. “Our role was to prepare a complete design solution, obtain the necessary permits and assist throughout construction so that Action could welcome its first Romanian customers in Pitesti without delays.”

Optim Project Management has an extensive track record in the retail sector across Romania. At Supernova Pitesti, the company also provided design, permitting and technical assistance services for the Mömax store, opened in 2024, strengthening its position as a trusted partner for international brands expanding locally.

Optim Project Management is a multidisciplinary company active in Romania, Bulgaria, Serbia, Croatia, Moldova and the wider region. Its services cover project and cost management, general design, permitting, health & safety coordination, site inspection and technical assistance. The company’s portfolio includes a wide variety of developments, with a strong reputation for reliable delivery and integrated solutions. With experience spanning retail, office, residential, industrial, logistics, hospitality and leisure projects, Optim Project Management continues to support both international and local investors with end-to-end design and project management services in SEE.